Peterlee mum and best friend launch children’s products business

A Peterlee mum and her best friend and business partner have launched a range of interior and gift products after spotting a gap in the market for good children’s design.

Designers Emma Jameson and Tom Moore have launched The Jam Tart to showcase their new range to design conscious parents everywhere.

Former Shotton Hall Comprehensive School student Emma, of Little Thorpe, County Durham, came up with her charming, typographical designs following the birth of her daughter Orla, now two.

As she placed the designs on her white walls, alongside her Mid Century furniture and pops of pattern, she realised that good design didn’t stop outside the nursery door.

“We launched The Jam Tart to create colourful, engaging spaces for children to play, grow and thrive in. I wanted to create something that would engage my daughter, Orla and help to provide a sensory link throughout our family spaces. We like to think that our designs would feel equally at home in a nursery, living room or family snug.”

Personalised prints, wall stickers, colouring books and banner kits are capturing the attention of stockists and buyers across the UK and overseas. It’s easy to see why – Emma’s love of geometric pattern and typography gives the brand has its own distinctive style.

Emma is no stranger to product design having illustrated cards, clothing and giftware ranges for high-street retailers. Her illustrations and designs have appeared on Channel 4’s Grand Designs and adorn The National Centre for Children’s Books, in Newcastle. Co-founder Tom, of Cleadon, is responsible for creative media. He has developed award-winning educational software and continues to work with galleries and schools reflecting his passion for good design, education and the digital world.

What’s next for The Jam Tart? A black and white A to Z is definitely “on the cards” for the monochrome and Scandi obsessives out there.

“The Jam Tart is our guilty pleasure. We share our love of good design with design conscious parents and their little ones. We aim to make little (and big) people smile!”, adds Emma.

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