Schools and businesses have taken delivery of an education-themed newsletter created to show young people the wealth of job opportunities available in the area.
Careerwise aims to bridge the gap which currently exists between the business community and schools and colleges in East Durham.
It also aims to change generational perceptions that there aren’t viable career opportunities available for young people and that apprenticeships can lead to long term employment.
Careerwise has been produced by the team at LEC Consultancy working in partnership with Business Durham and Careerwave and is the first education-focused publication created under the Peterlee Business Park umbrella.
Richard Allnutt, director at Careerwave, said: “For employers on Peterlee Business Park the fact that young people do not consistently understand the labour market is a problem.
“To support future growth and success there needs to be a pipeline of young talent who are aware of the opportunities available and possess the sought after skills.”
Careerwise is a 16-page newsletter which features case studies from apprentices and employees at companies including ZF TRW, East Durham College, GEM Premium People, Manpower, Profound Services, Seaham Hall Hotel and Seaward Electronic.
It also includes advice from experts within the training and education sectors, including Apollo Studio Academy, East Durham Business Service and East Durham College, plus news from schools including Dene Community School, The Academy at Shotton Hall, St Bede’s School and Wellfield School (pictured).
Alan Sawyers, Head of Marketing and Design at LEC Consultancy, said: “We know that bringing industry and education closer together is a big priority if we’re to address the skills gap which currently exists.
“We also know a big part of achieving that is educating young people that there are jobs for them in this area, and showing businesses that there’s a deep talent pool waiting for them to dip into, which is the exact purpose of Careerwise.”
To view Careerwise the peterleebusiness.co.uk.