Discount giant Poundland has opened a new store in a Peterlee shopping centre to replace Poundworld after it closed at the end of July.
A ribbon cutting took place at Castledene Shopping Centre, to mark the opening of the new store which has created nine jobs.
This is the seventh Poundland to replace a Poundworld store and PEP&CO will be available in ten of the 20 new locations opening across the UK.
Suzanne Chaney, operations manager at Castledene, said: “Everyone is excited to welcome Poundland to Castledene.
“Such retailers have been the saviour for many high streets, with one of their many advantages being that they face very little competition from the internet.
“Having the former Poundworld unit open and trading again will provide a boost for the town centre in terms of both retail offer and footfall as consumers are increasingly seeking value for money.
“I am confident Poundland will become a key brand in the centre and I wish the new team every success.”
Poundland expects to open around 20 stores across the country in a move that will create 400 jobs. All former Poundworld staff will be guaranteed interviews if they apply.
The discount chain, which attracts seven million shoppers a week to its stores, says it’s a significant driver of footfall to UK high streets and shopping locations.
Barry Williams, Poundland’s UK & Ireland managing director, said: “We’re trading strongly and stores with a PEP&CO fashion store are a hit with customers.
“That is why we’re keen to find larger sites that enable us to bring our widest ranges to more high streets across the country.
“However, we can only do this if landlords really change their expectations about the total cost of occupation to reflect the new realities of UK retail.”